Technical Strategy for CXM


Last week I had the pleasure to attend SDL Connect as a guest,  speaker and sponsor.  My presentation was focused on creating a Technical Strategy for Customer Experience (CXM).

I decided to tell a story of the very first time I came up with such a technical strategy and what i’ve learned in the past 6 years of working on many more CXM related SDL Tridion projects.

My presentation is below for those that could not attend the session.

Update: My video presentation is now available online at the SDL Connect Website.

This entry was posted in CXM and tagged by John Winter. Bookmark the permalink.

About John Winter

Over the last 15 years, John has lead over 50 SDL Tridion implementations for major clients including, Alliance Data, Viking Cruises, Lexus, Dunlop, Dexia Bank, Toyota and SKF. John manages the USA side of Content Bloom, undertaking a variety of tasks including consultancy, development, architecture and trainer.