Localization != Personalization. Why CXM Shouldn’t Affect Your SDL Tridion BluePrint… Much.

I’m seeing challenges and confusion with BluePrinting and Targeting in BluePrint workshops and in discussions about profiling and personalization. Don’t let the rise of “Customer Experience Management” (CXM or CEM for TLA fans) adversely affect your SDL Tridion BluePrint. Localization != Personalization (!= is code, literally, for “not equals”).

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